Problems I solve
Performance
Performance isn't final polish: it shapes service boundaries, caching, payloads and storefront design. I work bottlenecks on IO/FastStore, API and integration latency, and actionable remediation priorities.
- Measure before optimizing: storefront, BFF, APIs and integrations.
- Separate frontend symptoms from data or backend causes.
- Prioritize remediation by conversion impact and ownership cost.
- Treat performance as an architectural requirement from day one.